Fly ROAS vs Crush AI: Which AI Tool Fits Your Meta Ads?

At a glance

Crush AI and Fly ROAS are close cousins. Both are AI media buyers for Meta ads, both launch campaigns inside your own Meta ad account, both track competitors through the Meta Ad Library, and credits work the same way: Crush lists 2 per image ad and 20 per video ad, and Fly ROAS 2 and 20. Crush says it makes your ad images and copy, launches them, turns off losers and moves budget to winners around the clock, with an optional hands-off Autopilot.

So the differences sit in the details: how each treats your product photos and brand, what limits stop spending, what each plan includes, and how you pay. Neither manages Google or TikTok: Crush states it is Meta only, and so is Fly ROAS.

Where Fly ROAS is different

• Real packshots and Brand DNA. Fly ROAS first reads your logo, colours, fonts, products, prices and brand voice from your website, then places your real product photo into new scenes and checks each ad's product against your photo. Autopilot only uses ads that pass. Crush's pages say it reads your pixel, products and market, but they do not say whether your exact product photo appears in the finished ad.
• Guardrails in writing. Autopilot gives each test a 48-hour verdict, by default stops a test that spends 2× your target CPA without a sale, and scales winners in +25%, +50% or +100% steps, inside a monthly cap and daily limit only you can raise. In the default "Ask me first" mode nothing launches or scales until you approve it. Our creative testing framework explains why the 48-hour window works.
• More credits per plan, Autopilot included. Creator costs $79 a month with 400 credits. Crush's monthly plan is $79.95 with 120. Autopilot is included in every Fly ROAS plan, while Crush prices its hands-off Autopilot separately (see the pricing section below).
• Analytics in detail. Period comparison, purchase-funnel leak detection, ROAS broken into click-through, conversion rate, order value and cost of reach, a creative scoreboard, a test ledger, CSV export, a Day-1 account teardown and Navigator's weekly top-3 moves. The Crush pages we checked did not describe reporting at this level.
• Rupee billing in India. Brands in India see prices in rupees and pay through Razorpay. Everyone else pays in US dollars through PayPal.

Where Crush AI is strong

• A small first commitment. Two weeks for $19.95, with 4-week ($29.95) and 8-week ($49.95) options, keeps the first step cheap.
• Money-back guarantee. Every plan has a 14-day money-back guarantee and one-click cancellation. Fly ROAS offers no money-back guarantee, so this is a genuine difference.
• Research tools. A free public ad library of millions of Facebook ads shows how many days each ad has run and how often the advertiser relaunched it, and competitor tracking keeps history, including ads that were taken down. If you research by hand, our Meta Ad Library guide covers the basics.
• Funnel protection. Its Anti-Burn protection pauses ads when your funnel looks broken and tells you what to fix.
• Any language, any currency. Crush generates copy and creatives in any language and works with any ad account currency.
• Straight talk about limits. Its automation page says no ad tool can fix an offer with too little margin and that tests cost money, which is sound advice whichever tool you pick. Check your numbers first with the break-even ROAS calculator.

Pricing compared

Crush's pricing page was running a time-limited sale on 30 September 2026:

Crush says image ads use 2 credits and video ads 20, extra credit packs are available, its Autopilot adds 5% of the ad spend it manages, and it recommends a minimum ad budget of $200 a month. Prices change, so check their site.

Fly ROAS starts with a 14-day test flight at $19.99 (₹1,939) with 100 credits, then Creator at $79/mo (₹7,663) with 400 credits, Pro at $149/mo (₹14,453) with 1,000 credits, Agency at $499/mo (₹48,403) with 4,000 credits or a custom Enterprise plan. Annual billing saves 20%. Autopilot is included in every plan, and Meta bills your ad spend directly.

Worked example: you want 50 image ads a month and hands-off testing on $2,000 of monthly ad spend. On Crush, 50 image ads use 100 of the 120 monthly credits, and Autopilot at 5% of $2,000 adds $100, so about $180 a month in total. On Fly ROAS Creator, the same 50 image ads use 100 of 400 credits, Autopilot is included and the plan stays at $79.

Who should choose which

Choose Crush AI if you want the smallest first commitment, value a money-back guarantee, or want its free ad library for research.

Choose Fly ROAS if brand accuracy matters to you (your real packshots, checked before launch, and a Brand DNA you confirm), you want written guardrails with caps only you can raise, you expect to generate plenty of creative each month, or you want to pay in rupees through Razorpay.

Switching to Fly ROAS

The 14-day test flight costs $19.99 (₹1,939) and includes 100 credits (about 50 image ads), one brand and every feature: Brand DNA, competitor radar, AI creatives, one-click launch and Autopilot. Campaigns are created paused by default. There is no free tier or money-back guarantee, and the test flight renews to Creator unless you cancel. Compare every plan on the pricing page.