Know your numbers before you spend.
Six free calculators and checkers for Meta ads — the same maths an experienced media buyer runs before every launch. Rupees or dollars, no sign-up, nothing stored.
ROAS calculator
Enter your ad spend and the revenue it brought in to see your ROAS as a multiple, a return per ₹1 or $1, and a percentage. Planning ahead? Set a revenue goal and target ROAS to find your maximum spend.
Open the calculatorBreak-even ROAS calculator
Enter your price and per-order costs to find the ROAS your ads must beat to make money, your contribution margin, and the most you can pay for each sale.
Open the calculatorMeta ads budget calculator
Start with the revenue you want. Add your order value, CPM, click-through rate and conversion rate to see the orders, clicks, impressions and daily budget it takes to get there.
Open the calculatorCPM calculator
Enter any two of ad spend, impressions and CPM to get the third. Add link clicks to see your cost per click and click-through rate as well.
Open the calculatorCPA calculator
Divide ad spend by purchases to get your CPA. Add your order value and margin to see the most you can afford per sale, whether each sale makes money, and what a budget buys.
Open the calculatorAd copy length checker
Paste your primary text, headline and description to count characters and preview where a mobile feed is likely to cut your copy off with '… See more'.
Open the checkerCPC calculator
Enter your ad spend and link clicks to get your cost per click. Add your conversion rate and target CPA to see the highest CPC you can afford and the CPA your current CPC produces.
Open the calculatorCTR calculator
Enter impressions and link clicks to get your click-through rate. Add the clicks you want and your CPM to see the impressions, spend and cost per click that CTR implies.
Open the calculatorConversion rate calculator
Enter link clicks and purchases to get your conversion rate. Add your ad spend and a rate you think you could reach to see how far a better rate would cut your cost per purchase.
Open the calculatorLTV:CAC calculator
Enter your order value, margin, how often customers buy and what it costs to win one. You'll get lifetime value, your LTV:CAC ratio, the payback period and a plain verdict.
Open the calculatorPOAS calculator
Enter the revenue your ads drove, your ad spend and your contribution margin to get POAS and profit after ads. Add a target POAS to see the ROAS you need to aim for in Ads Manager.
Open the calculatorMER calculator
Enter your total store revenue and all your marketing spend to get your blended MER. Add your margin and the revenue Meta reports to see your break-even MER and how Meta's ROAS compares.
Open the calculatorLet an AI media buyer fly your ads.
Fly ROAS learns your brand, studies what's winning for competitors and builds ads from your real product photos — then launches, tests and scales them inside the caps you set.