Fly ROAS vs Bïrch (Revealbot): Which AI Tool Fits Your Meta Ads?

At a glance

Bïrch, formerly Revealbot (revealbot.com now redirects to bir.ch), describes itself as ad automation for performance teams and their agents. Its engine is Rules: nested conditions, custom metrics and more than 20 actions, checked as often as every 15 minutes across Meta, Google, TikTok and Snapchat. Around it sit Stage for creating ads in bulk from Google Drive, Explorer for creative reporting, Hub for server-side tracking, and Bïrch AI, which drafts rules for you to review.

Fly ROAS starts one step earlier. It reads your brand, studies competitors' long-running ads, makes the creatives from your real product photos, launches them in your Meta ad account and runs the tests with Autopilot. With Bïrch you supply the creatives and design the rules. With Fly ROAS the creatives and the testing method come built in.

Where Fly ROAS is different

• Creative production included. Brand DNA reads your logo, colours, fonts, products, prices and brand voice from your website in about 90 seconds. Fly ROAS then makes image and video ads from your real product photos, with a pre-flight check that flags any ad where the label or colours drift, in 95+ languages.
• A testing method, not a rule builder. Autopilot gives each test a 48-hour verdict, by default stops a test that spends 2× your target CPA without a sale, and scales winners in +25%, +50% or +100% steps. You choose the pace. You don't write the logic. Our guide to scaling Meta ads without killing ROAS explains why stepped increases matter.
• Caps and approvals by default. Spending stays inside a monthly cap and daily limit only you can raise. "Ask me first" is the default: nothing goes live or scales without your approval, and an unanswered decision simply waits instead of launching on silence. The Flight Log explains every decision in plain English.
• Competitor radar. Fly ROAS scans competitors' long-running ads in the Meta Ad Library and decodes the hooks, layouts and angles that keep working, without copying their images, copy, logos or brand names.
• Flat pricing. Plan prices don't move with your ad spend, and brands in India can pay in rupees through Razorpay.

Where Bïrch is strong

• Rule flexibility. AND/OR condition groups, ranking conditions, metric-to-metric comparisons across time frames, custom metrics and 20+ actions per rule. Ready-made strategies cover day parting, budget ladders, pausing ads with zero conversions and more.
• External data. Rules and reports can use data from Google Sheets, Google Analytics, Hyros, AppsFlyer, Adjust and Wicked Reports, so decisions can follow your own attribution rather than platform numbers alone.
• Four platforms, one engine. Meta, Google Ads, TikTok and Snapchat are managed from one place. Fly ROAS is Meta only.
• Bulk launching. Stage turns Google Drive folders or rows in a planning Sheet into ads, and can duplicate a proven ad set with new creative. Launcher builds ad sets with up to 50 ads each, and post boosting turns strong organic posts into ads automatically.
• Human sign-off on AI. Bïrch says its AI never adjusts a budget or pauses an ad on its own. Every suggestion needs your approval before it becomes a rule.
• Reporting and tracking. Explorer spots fatigued ads and top performers, reports can be scheduled and white-labelled, and Hub offers server-side tracking.

Pricing compared

Bïrch prices by monthly ad spend across all connected ad accounts. On 30 September 2026 its pricing page showed:

Pro continues to $1,799 a month for up to $500K on monthly billing, and Enterprise is a custom plan. Monthly plans list overage charges if your spend passes the tier limit. Annual plans showed none. Hub tracking is priced separately per gateway by event volume, free up to 10,000 events a month. Their FAQ says card payments are preferred. Prices change, so check their site.

Fly ROAS starts with a 14-day test flight at $19.99 (₹1,939) with 100 credits, then Creator at $79/mo (₹7,663), Pro at $149/mo (₹14,453) and Agency at $499/mo (₹48,403), or a custom Enterprise plan. Annual billing saves 20%. Credits cover AI generation only (2 per image ad, 20 per video ad), Autopilot is included in every plan, and Meta bills your ad spend directly.

Worked example: a brand spending $25,000 a month on Meta sits in Bïrch's up-to-$30K tier: $149 (Essential) or $249 (Pro) a month on monthly billing. Fly ROAS Creator is $79 a month at any spend for one brand and one ad account, or Pro is $149 for 3 brands and 3 ad accounts. The pages we checked describe no creative generation in Bïrch, so budget for design separately if you choose it.

Who should choose which

Choose Bïrch if you already have a creative pipeline, want to write detailed automation rules, run several ad platforms or feed decisions with your own attribution data. It suits agencies and in-house performance teams managing many accounts.

Choose Fly ROAS if you are a D2C brand on Meta and want the full loop handled, from on-brand creatives to launch and disciplined testing, with caps and approvals you control.

Switching to Fly ROAS

The 14-day test flight costs $19.99 (₹1,939) and includes 100 credits (about 50 image ads), one brand and every feature: Brand DNA, competitor radar, AI creatives, one-click launch and Autopilot. There is no free tier or money-back guarantee, and it renews to Creator unless you cancel. If you also run Google, TikTok or Snapchat, you can keep Bïrch for those channels and use Fly ROAS for Meta. See the pricing page for every plan.